European information regulator bans Meta platforms from utilizing behavioral promoting – JURIST

The European Information Safety Board (EDPB), the EU’s information regulator, announced Wednesday it adopted an pressing binding choice banning Meta, the mum or dad firm of Fb and Instagram, from processing person private information for behavioral promoting throughout the European Financial Space (EEA) till additional discover. The transfer follows a request from Norway that the EU take motion as a closing measure. The Norwegian Information Safety Authority (Datatilysnet) beforehand adopted a temporary ban towards Meta on September 7.

The EDPB acknowledged the pressing binding choice is meant to guard the privateness rights of Meta’s roughly 250 million customers inside the area, together with all members of the EU and the EEA. The choice was formally adopted on October 27, with Irish authorities informing Meta of the choice on Tuesday. EDPB Chair Anu Talus concluded, “It’s excessive time for Meta to convey its processing into compliance and to cease illegal processing.”

This follows a Norweigan lawsuit from September, which discovered that Meta had used person information comparable to location and browser historical past for behavioral promoting. In Could, Eire’s Information Safety Fee (DPC) additionally concluded that Meta mishandled EU person information. Because of that discovering, Meta was fined €1.2 billion ($1.3 billion) and topic to a different binding decision. Meta can now not deal with phrases and circumstances acceptances from customers as consent to non-public promoting.

Irish authorities on the DPC can be liable for finalizing the newest EU measures towards Meta inside the subsequent two weeks. Every week after that, the choice will formally come into pressure.

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